“Promoters around the world, and especially in the U.S., like to keep guitarists’ itineraries separated, for business reasons. “We were breaking the rules that everybody had been taught over the years,” Satriani explains. Once his managers were sold on the idea, the hard part began: convincing booking agents and concert promoters of the package’s validity. Satriani met with his management team and laid out his grand vision of a traveling show featuring himself and two other guitarists (hence the “G3” moniker), with each player performing an hour-long set followed by a three-way jam. I wanted to stand shoulder to shoulder with my friends and peers Joe Satriani “And so I thought, Well, nobody else is doing it, so I’ll do it.” “I wanted to stand shoulder to shoulder with my friends and peers,” he recalls. It was still too early to see the lean years that would come, when guitar heroes’ relevance would dim, but Satch’s desire for a guitarist-led event would prove timely. Youngsters had become more interested in the power of two turntables and a microphone than in the trenchant blast of a Les Paul cranked through a Marshall stack. Starting in the late 1980s, rap and hip-hop had grown in popularity, and were the dominant forms of popular music as the century careened toward its conclusion. It’s no coincidence that, at that time, interest in guitar was entering a slump from which it would take years to recover.
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